Mother's day is one of those occasions where brands try and find a way to become part of it... even if sometimes forced.
Switz is an FMCG client that does easy to make pastries, helping moms create quick and easy treats for their loved ones.
Their ambition as a brand is to support homemakers in creating ways to connect the family together.
For mother's day I have decided to tackle the occasion in a different way, By creating instagram stories that put the audience in their normal routine and show them how they take their moms for granted.
The stories prompt users to get in touch with their moms before mother's day and we even gave them unique content where they can directly send it to them.
What you find when you swipe up:
Users are taken to a landing page where they are reminded that they need to remember their moms everyday. the landing page also gives the users two videos that they can directly share with their mothers.
